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Oakhurst Clubhouse
Art Direction
Brand Strategy
Content
Photography
Social Media
Neighborhood Outreach
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By Madeline Benfield
+ Brand Identity
+ Website
YOUR OAKHURST COMMUNITY HUB
When Natalie Williams acquired a commercial space in the heart of Oakhurst, GA, she envisioned something more than a venue.
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She wanted to create a community-centered gathering space — a home for events, collaboration, and connection rooted in inclusivity and creativity.
I partnered with Madeline Benfield to develop the brand from the ground up — shaping not only the visual identity, but also the language, launch strategy, and overall experience surrounding the space. The project included a full brand and marketing rollout spanning identity design, environmental graphics, digital assets, photography, social media strategy, and launch marketing.
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Every touchpoint, from naming the space to street-level marketing promoting it to neighbors, was designed to establish Oakhurst Clubhouse as both a recognizable local brand and an active hub for community life.
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